Four new members have been appointed by MediaWorks to the company’s Media Solutions team – Kim Gribble, Lauren Brown, Rose MacNicol and Rebekah Dewhurst.
Gribble has joined the team as an Integrated Content Strategist. She has 15 years of media and advertising experience, most recently as Business Manager at Publicis Media, and has worked with many high profile clients such as DB Breweries, Samsung, Disney and Kraft Heinz.
Brown has also been appointed as an Integrated Content Strategist. She has more than a decade of experience in New Zealand media agencies, most recently working as a Business Director at FCB Media responsible for driving the development of some of New Zealand’s most well-known brands across a range of categories, including FMCG, retail, automotive and telecommunications.
MacNicol has joined the team as Senior Associate Strategist, coming to MediaWorks from FUSE where she was a Senior Content Partnership Manager delivering integrated partnerships to a range of clients across radio, TV and digital.
Dewhurst will also take on the role of Associate Strategist in the team. She was previously an Integration Manager at MediaWorks and has almost nine years’ experience working on client promotions and campaigns, including that of V Energy, KFC, Save My Bacon and Hallenstein Brothers.
MediaWorks General Manager Agency, Jaana Collins, says Gribble, Brown, MacNicol and Dewhurst will work with the agency team and media agencies to deliver a broad range of ideation, audience and campaign insights and building strategies across the company’s audio, digital and outdoor platforms.
“Our team is focused on consistently delivering truly integrated, innovative and creative solutions to our agency partners and clients so it’s fantastic to welcome such experienced talent to the team to strengthen our strategy and creative capability.”
