Omnichannel advertising platform Kargo has named Lizzie Westgate as its new Sales Manager for New Zealand.
In her new role, Westgate will be instrumental in accelerating Kargo NZ into the next phase of expansion. Having witnessed stellar growth since its launch five years ago and now strengthened by the addition of Westgate, the APAC business will focus its efforts on developing three key areas for 2023: becoming the industry leader in video advertising, expanding outcome-based performance and trading capabilities, and deepening its investment in differentiated and high-end creative experiences.
“With nearly 10 years of media sales experience including recent positions at MediaWorks and Unruly, Lizzie brings a decade of invaluable insights to Kargo NZ. Well respected and driven, she offers a wealth of industry knowledge and a positive leadership style to our team,” says Neill Pitt, Kargo APAC Sales Director.
One month into the new year, Kargo announced the acquisition of the global CTV business VideoByte and further complemented this launch into CTV with the release of three new and exclusive enhanced pre-roll video solutions for advertisers. In addition, Kargo has introduced a proprietary display ad unit to the NZ market, the Runway. Finally, Kargo is delivering on its promise to offer performance-based trading with the introduction of cost per qualified site visit, enabling brands to only pay when consumers click through on an ad to the brand’s website where they remain for a minimum of five seconds.
“I am really excited to continue to grow the awareness of Kargo’s incredible product offerings among brands, agencies and publishers in New Zealand,” Westgate says, “while at the same time introducing the incredible range of Kargo’s new advertising solutions that are currently in the pipeline for 2023.”
