Energi Advertising New Zealand have made their first new appointment for 2021, with Charlotte Wills joining the leadership team in the capacity as Account Director.
Currently part of the high profile leadership team (Global Marketing Director) at iconic Kiwi brand ilabb, Wills has implemented a new and innovative communications and connections strategy and worked with world class external advisors to establish a new purpose and positioning during her time there.
In addition to joining the Energi team, she will continue to work with ilabb in an advisory capacity.
Prior to ilabb, Wills worked in Los Angeles in a key role for LA’s leading post-production company, Cut + Run where she was responsible for social marketing, client experience and acquisition.
Holding a strategic marketing and international business degree from the University of Auckland, she is committed to working with and building great New Zealand companies.
Wills says: “I was impressed by the strategic and innovative approach Energi has to buyer behaviour and its emphasis on sales effectiveness.”
Energi Managing Director Louise Bentley says: “We are thrilled Charlotte chose to join Energi to strengthen the trajectory the agency has been on for the last 18 months. Having our work recognised by judging panels throughout Australasia as being award-worthy is a beautiful thing. The other is having professionals scrutinise your business and choose to join you.”
Wills commences her new role following Waitangi weekend.