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D3 launches digital experience division
Digital media agency D3 has added a new offering to its media services, triggering two new hires.
Digital Experience, also known as DXO, which has gained significant traction in the last few years in the UK and US, is the combination of the principles of SEO, CRO and data modelling and designed to help in increasing conversion rate and reducing cost of sale through customer engagement, personalised experiences, improving navigation, and speeding up transactions.
“With marketing budgets under pressure, and targets going up, the need for brands to get more for the same as never been more important, and that’s where DXO fits in. We take a holistic view of the customer from channel through to conversion and look at ways of improving and optimising the experience,” says Alex Radford, co-founder, D3.
This new department sees the hiring of two new specialists to the D3 team. Matt Chalk joins as SEO Director and Subha Sharma joins as Data Analyst. The team also includes CRO expert Alex Fallowfield and Alex Radford who manages the overall DXO service.
“SEO is still one of the under-utilised media channels in New Zealand, despite being the most effective across brand, consideration, and conversion. By taking a data led approach to SEO, as well as working alongside the CRO and paid teams I am confident that we can help any business in NZ achieve their business goals,” says Chalk.
D3 was set up in 2018 and is based in Parnell, Auckland.
