Rapidly expanding integrated brand agency Culture&Theory have nabbed Stanley Street’s multi-award-winning CCO Regan Grafton to head up their creative offering, effective August 3.
Culture&Theory MD Jonte Goldwater says: “We’re excited to add a world-class creative leader to our super talented strategy, design, and digital line-up.
“We’re on a mission to build a team that delivers thinking, creativity, and technology that is truly connected up, and with Regan’s experience across multiple disciplines, he’s the perfect fit. And on top of that, he’s a bloody good bloke.”
Strategy director Amy Frengley adds: “Regan is a game-changer for C&T. A creative star in the industry whose joining enables us to evolve fully into offering clients true end-to-end solutions. We’re chuffed to have him, and what it means for us as a business.”
Grafton exits Stanley Street after five-and-a-half years at the helm. During that time, he produced many impactful campaigns for clients such as NZ Police, BP, Auckland Council and Restaurant Brands.
His work was recognised with many local and international awards, including Ogilvy’s first Grand Axis, D&AD’s, Cannes Lions, gold Effies, and most recently Asia Pacific Effie Agency of the year.
Grafton says: “I’m thrilled to be part of a wonderful team of talented and nice people. Jonte and Amy have created a fantastic culture based on values and integrity which connected with me.
“I was also impressed by Jonte’s vast marketing background and his depth of understanding of client business. This combined with Amy Frengley’s world-class strategic expertise made for a very compelling offer that I couldn’t turn down.”
Current key clients include Coca-Cola European Partners, International Cricket Council, Mercury, Integria Healthcare, Methven, Nestle, New Zealand Cricket, Tegel, New Zealand Credit Union, Westpac, Todd Group, Tend and Nano Girl.