Auckland-based creative experience agency Crave Global is continuing its expansion with the appointment of two new Senior Directors.
Georgina Otto joins the team as Experiential Director, while Dean Taylor boosts the company’s digital offering with the newly created role of Digital Director.
Otto brings Crave a wealth of skills across brand communication and experiential having worked in a range of global full service and specialist agencies. She has worked at renowned agencies such as Leo Burnett, Publicis Group, Clemenger Group and at specialist activation /PR agency, DARKHORSE. Most recently working client-side at Zuru Edge, being instrumental in the development and marketing of multiple new brands. Otto’s wealth of experience from FMCG to luxury clients has enabled her the opportunity to deliver work for some of the world’s most well-known brands; including Mercedes-Benz, Fonterra, Moët & Chandon, Veuve Clicquot, BNZ and Heineken.
Otto’s role at Crave will have her oversee the management of a number of clients within the Crave stable, along with developing world class event and integrated experiential solutions for clients across New Zealand and Australia.
Taylor will boost Crave’s digital offering with nearly 20 years of experience in digital and social media marketing, during which time he has worked with some of New Zealand’s most influential content creators and storytellers. Taylor has both agency and client-side experience having previously worked as head of digital for Mango Communications, as well as digital roles for Warner Music, Nova, Virgin Australia, and Skinny Mobile. With his experience in a wide range of disciplines across digital marketing, including content creation, social media engagement, advocacy and influencer marketing, talent management, partnership and contract negotiation, Taylor is a true asset to the Crave team and their clients.
“Finding exceptionally talented people with the passion and craft that Georgina and Dean bring to the table is rare. They both have a vast amount of experience in producing world class solutions for some of the globes most reputable brands. They round out two key leadership roles that we have been searching extensively for at Crave, to ensure we find the right fit culturally and experience wise. We are very excited about adding the best in the business to our leadership team to help us create world class work for our range of clients,” says Managing Director Daniel Hopkirk.
“We believe that the New Zealand market is playing catch up with Europe and America in the experiential space. With the increase of digital and experiential advertising in the New Zealand market we are well placed to bring some global thinking around live experience with game changing solutions to our range of local clients.
“We’re thrilled to have such senior expertise joining the team and know our clients will enjoy working with both Georgina and Dean,” concludes Hopkirk.