Cartel Media has introduced the latest addition to its team, Caitlin Kropach, who has taken on the newly created role of Marketing Manager.
Kropach will focus on growing the creative, comms and sponsorship space for the New Zealand-owned and operated out of home media company.
An Auckland local, Kropach brings a wealth of experience in strategic marketing, partnership management and graphic design, garnered from 15 years of working across a diverse range of industries locally and internationally, including banking, fuel, tourism, government, hospitality, and events.
“I’m ready for new professional challenges after all things mum life recently, and am excited to be joining an innovative company which is thriving in its element, and understanding Cartel’s recent growth, which saw a remarkable 250 percent surge in bookings from the 2022/23 to the 2023/24 summer season,” says Kropach.
“I feel that I’ve arrived here at the right place and at the right time, which is literally what Cartel stands for, as the company tracks upwards in its journey towards becoming New Zealand’s most specialised OOH media agency”.
Under the leadership of CEO Andy Barron and Managing Director Daryl Harris, and with an extended team operating with decades of media and advertising experience, Cartel Media specialises in targeted audience management in outdoor placements.