Know your gamification

  • Design
  • May 8, 2011
  • StopPress Team
Know your gamification

If you’re confused as to what exactly gamification is, the term refers to an industry that brings together game mechanics and marketing to create engagement and solve problems.

But don’t take it from us. Thanks to CAANZ Digital Leadership Group, world-leading authority on gamification, Gabe zicherman, is heading to New Zealand where he will discuss how game mechanics and funware can transform marketing, product development and operational processes.

Date: Friday 20 May 2011

Time: 11:00am to 12:30pm

Tickets: $75+GST CAANZ Members, $100+GST Non-members

Venue: Media Design School, Level 16, 92 Albert Street, Auckland.

More about Gabe Zicherman

Gabe Zichermann is the Chair of the Gamification Summit, an author, public speaker and entrepreneur.

His upcoming book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field.

His book “Game-Based Marketing” (Wiley, 2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy.

A resident of NYC, Gabe is a board member of, advisor to a number of startups and Facilitator for the Founder Institute in Manhattan.

For more information about Gabe and gamification, visit the Gamification Blog at








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