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  StopPress  

01 May 2020

 
 
MediaWorks announces $20 million MediaFund
 
 

MediaWorks’ MediaFund is a twenty million dollar advertising initiative that is built to support SMEs, innovative start-ups and community organisations across the country. The fund plans to give small businesses, community organisations and new brands affected by Covid-19 access to free advertising space in both local and national markets across MediaWorks’ and QMS’ stable of

 
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  News
 
  May 1, 2020
 
  StopPress Team
 
 
An ode to online: dish website users up 115 percent
 
 

In an ode to the strengths of knowing your online audience, dish magazine’s website changed its tone and increased its presence in an effort to connect with readers during lockdown. Since lockdown started on March 25 dish website users have been up 115 percent and sessions up 134 percent compared to the previous month. Editor, Sarah Tuck, says she

 
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  News
 
  May 1, 2020
 
  Courtney Devereux
 
 
 
   
 
   
 
   
 
 
Up and sprinting: Lumo and Pitchblack initiative gets over 500 requests
 
 

The start of this week saw Pitchblack Partners and Lumo combined forces with ‘Up and Running’ which offered free creative and OOH advertising to businesses in need. Now, only 36 hours later the team are sitting at over 500 requests. See the original story here. Alongside a massive positive response from SME’s putting their hand

 
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  News
 
  April 30, 2020
 
  StopPress Team
 
 
 
 
DDB and Steinlagar’s Walls of Remembrance
 
 

Anzac Day just passed saw DDB and Steinlagar share Walls of Remembrance across New Zealand’s Lumo screens in a four-hour campaign. Paying respects to those who gave the ultimate sacrifice, this year Anzac Day played a different tune as congregations were halted due to Covid-19. Yet DDB alongside its client Steinlagar decided to honour those

 
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  News
 
  April 29, 2020
 
  StopPress Team
 
 
 
 
Nielsen announces changes to leadership structure
 
 

Caroline Atford will take over the managing director role of Nielsen TAM Australia, while Tony Boyte steps into an executive position. Atford has been in the leadership role in NZ since 2014, and will reposition to Sydney once travel restrictions permit. Nielsen acknowledges that Atford has built a strong team around her and knows the

 
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  News
 
  May 1, 2020
 
  StopPress Team
 
 
 
 
 
 
   
 
   
 
 
 
 
 
JCDecaux uses nationwide network to say thank you
 
 

The ‘Thank You’ campaign by OOH company, JCDecaux, saw a series of kind messages directed at our essential workers and everyday Kiwis for their sacrifices during Covid-19. Seen all across the OOH network which spans New Zealand, the digital boards are programmed to represent the suburb they’re in. Specifically targeting each area and sending heartfelt

 
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  News
 
  April 29, 2020
 
  StopPress Team
 
 
Radio Week: The role of radio in a crisis
 
 

With more people turning to radio to help them understand and cope through the Covid-19 pandemic, we explore the role of radio in a crisis and why the channel is a vital messaging tool during times of national emergency and disaster. Recent data out of the USA shows that 8 in 10 people listen to

 
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  Radio Week 2020
 
  April 29, 2020
 
  StopPress + TRB
 
 
Radio week: The community connection like no other
 
 

New Zealand has more radio stations per capita than any other country in the world. From religion to culture, language to music, districts to cities, our radio stations are continuously bringing communities together and enhancing the diverse culture of our country. Made up of 4.8 million people, and a variety of ethnicities, New Zealand is

 
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  Radio Week 2020
 
  April 30, 2020
 
  StopPress + TRB
 
 
Stuff subscription acquisitions grow over 200 percent during lockdown
 
 

Level four of our Covid-19 lockdown put a lot of pressure on media as advertising was cut and print distribution halted. Yet Stuff has announced newspaper subscription acquisitions grew more than 220 percent. Showing the importance of a local news provider, Stuff’s current affairs held strong during lockdown as subscription acquisitions saw a major spike.

 
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  News
 
  April 30, 2020
 
  StopPress Team
 
 
Kiwi hustle, global muscle
 
 

TBWA Group NZ CEO Catherine Harris and CCO Shane Bradnick share their thoughts on partnership, the benefits of being part of a global collective and how the NZ agency has grown. A lot of global agency brands disappeared in NZ in 2019, how have you managed to turn TBWA around? SHANE BRADNICK: 2019 was a

 
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  Partner articles
 
  April 30, 2020
 
  NZ Marketing Magazine
 
 
The definitive, end-of-all discussion advice on running online workshops
 
 

Like me, I’m sure you’ve seen more of your colleagues’ messy bedrooms and semi-naked partners than any employer should ask of you. My eyes! Is there danger money for such things? In ordinary times I run tons of workshops and group meeting with whiteboards, Post-It Notes, felt pens and enough arm-waving I could be an

 
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  News
 
  May 1, 2020
 
  Romi Dexter
 
 
Motion Sickness and Netsafe use our littlest stars to promote internet safety
 
 

Netsafe New Zealand has created a digital parenting tool kit for parents to ensure their kids are safe online while Motion Sickness has curated the cutest stars to get the message across. Featuring some tiny Kiwis, the ad is a montage of at-home videos with each child explaining that they’re bored during lockdown, they want

 
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  News
 
  April 30, 2020
 
  StopPress Team
 
 
EightyOne and Women’s Refuge provide ‘Safe Nights’ for those in need
 
 

New Zealand already has a high number of family violence cases each year, however since the lockdown has been in place, domestic violence has been through the roof. The increase stems from vulnerable women isolated at home with their abusers and unable to call for help. As a result, Women’s Refuge and EightyOne are introducing

 
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  News
 
  April 29, 2020
 
  Mollie Edwards
 
 
Social media messaging in a time of crisis
 
 

Times of crisis can bring out the best – and worst – in people. Acts of kindness and empathy, moments of insight and growth – or self-centred, thoughtless behaviour. The same goes for brands. Your communication during COVID-19 could help you reach anew audience and strengthen relationships with your existing customers – or it could

 
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  Opinion
 
  April 29, 2020
 
  David Bowes
 
 
 
 
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An ode to online: dish website users u...

 
 
 
 
 
 
 
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Kiwis get behind shop local encouragement  
 

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NZ Marketing magazine releases once off speciality e-mag, Marketing in Lockdown  
 

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Meta5 Group discusses the future of the workplace  
 

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The Future of Sustainable Events is Gamification  
 

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Covid-19 sees Doc Edge film festival transfer to online  
 

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