Level four of our Covid-19 lockdown put a lot of pressure on media as advertising was cut and print distribution halted. Yet Stuff has announced newspaper subscription acquisitions grew more than 220 percent.
Showing the importance of a local news provider, Stuff’s current affairs held strong during lockdown as subscription acquisitions saw a major spike.
Stuff Chief Customer Officer Phillipa Cameron says the numbers show newspapers continue to occupy an important position in the media landscape – particularly in times of crisis.
“Newspapers are relied upon for their relevance, integrity and trustworthiness, and that’s really valued at this time,” says Cameron.
“They provide a relevant local view of the situation for their readers, as well as some much-needed light relief now we have time to enjoy the puzzles, cartoons and entertainment featured in the papers.
“While we’re in our bubbles the convenience of having your paper delivered to your home and being able to have some sense of morning routine – reading the newspaper with your morning cuppa – is something Kiwis have enjoyed returning to.”