The start of this week saw Pitchblack Partners and Lumo combined forces with ‘Up and Running’ which offered free creative and OOH advertising to businesses in need. Now, only 36 hours later the team are sitting at over 500 requests.
Alongside a massive positive response from SME’s putting their hand up for assistance, the initiative has also had responses from other media networks offering billboard space, and creative agencies coming on board to offer design resource.
Rebecca Lawson, PR Partner for Pitchblack Partners says their original plan to support as many businesses as they could.
“Together with Lumo, it was our ambition to support as many small businesses around the country as possible, so to be lending a hand to 512 businesses after only 3 days is a fantastic feeling. As we hoped, we’ve been joined by other agencies – MBM, True, Wood Studio and EightyOne – as well as other media suppliers, including JCDecaux who have added their billboards to the mix. The more partners we have the better!”