Anzac Day just passed saw DDB and Steinlagar share Walls of Remembrance across New Zealand’s Lumo screens in a four-hour campaign.
Paying respects to those who gave the ultimate sacrifice, this year Anzac Day played a different tune as congregations were halted due to Covid-19.
Yet DDB alongside its client Steinlagar decided to honour those in a new way across a series of Lumo digital screens. Scrolling through over 30,000 Kiwi veteran names each wall acted as an uninterrupted memorial, reminding us that wherever we are, we remember them.
Lumo’s screens extend throughout New Zealand, with the endless scroll also being put across social media.
DDB regional chief creative officer, Damon Stapleton says even with the current times, it was important to do what they could.
“Anzac Day is a hugely important part of our culture. We recognised the disappointment felt by New Zealanders unable to congregate physically to pay their respects. With Steinlager, we created these digital walls of remembrance, a new way for our nation to pay tribute.”
Geoffrey Kidd, senior brand manager at Steinlager says this was their way of creating a safe way for Kiwis to stand united.
“The last couple of months has tested us as a nation, but what is undeniably clear is the drive Kiwis have to remain unified. This Anzac Day, Steinlager wanted to help create a safe way for New Zealanders to remember the soldiers who stood united on behalf of our country.”