The Government, with the help of Motion Sickness, has created an eye-opening campaign that helps parents protect children from the harms of roaming online. Bullying, porn, inappropriate content, and grooming are a common occurrence when children are left to freely search the internet. Introducing, ‘Keep it Real Online’ the government aims to provide parents and

Last night the first ever online Beacon Awards graced our screens, and with it came a host of gold winners, notably OMD, TVNZ and oOh!media. The Beacons which where brought this year to us via oOh!media, saw the naming sponsor take out Sales Team of the Year. oOh!media New Zealand general manager Nick Vile said

TBWA has certainly proved its creative capability with the introduction of a brand new reality series titled ‘2nd Chance Charlie.’ Created under the difficulties of Covid-19, the series sees five rugby fanatics battling it out for a second chance at a sporting career while training with New Zealand’s Super Rugby teams. Teaming up with 2degrees

The field of public relations was originally devised to promote influential people like investors, shareholders, and business partners in printed publications and newspapers. Turning to the modern day, PR must keep in sync, focusing on individuals with influential presences online, and connecting these individuals with targeted audiences via social media channels. Here, we talk to Chris

As a nation we love the outdoors, surrounded by nature but trapped in our houses has been hell for a lot of Kiwis. From this came a tactical campaign from the agency Run to feature the beauty of Ruapehu through Zoom. Run CD, Raymond McKay adds, “Online Zoom meetings became the catch-cry of the Covid-19

It’s never been more important to ensure you’re getting a return on investment through advertising, yet as consumers change their consumption habits and Covid-19 places walls around what consumers consider essential, it’s not enough to just be in front of the consumer; a connection must be established. Until recently, it has been nigh on impossible

As we head towards Matariki and the Matariki Festival, JCDecaux has set plans to showcase the art work of Joel Crook around its digital network. The series by Joel Crook is set to run from June 20 to July 15 and will bring his art to the local community. Crook’s work was originally meant to

Special Group has released a in-depth report on Kiwis habits during lockdown and following the lifting of restrictions. The report highlights a growth in local shopping, working from home as a new lifestyle and Kiwis adding some spice in the bedroom bubble. The 62 page report released by Special’s strategy department focuses on a look

Humans are creatures of habit. Will Durrant, American writer, historian, and philosopher, once said, “We are what we repeatedly do”. Makes sense. But recent virus related shutdowns have made me question the things I repeatedly do. Did you know that approximately 40 percent of our daily habits are unconscious? They are simply reflexes of routine.

The Enthusiasts, Wabi Sabi and Neil Finn have gotten behind the Auckland City Mission this month as it celebrates its 100th year in service. The Auckland City Mission has been a core staple in supporting Auckland and its people through a range of hardships. Now entering its 100 year in service, The Enthusiasts have released

New Zealand’s first-ever virtual careers expo, hosted by Media Design School, will run on June 18 and June 19. Major career expos, which attract thousands of students, parents and career advisors each year, were set to run across the country however have been either canceled or postponed. As a result, a virtual careers expo showcasing