Hot shop hotspots: Y&R beams out a unique recruitment signal at the Beacons

  • Recruitment
  • May 2, 2014
  • StopPress Team
Hot shop hotspots: Y&R beams out a unique recruitment signal at the Beacons

Whether it's QR codes aimed at vetting tattoo artists, Goodby Silverstein's work4rich.com, or BBH's take on graduate recruitment, those in the persuasive arts often walk their talk and try to create interesting recruitment campaigns. And Y&R Media did just that last night at The Beacons with some WiFi jiggery pokery.

Y&R Media is currently hunting for new staff after a number of new business wins (including the likely arrival of Vodafone in the near future). So, in a room full of the country's best media people, it created multiple WiFi hotspots so that when attendees searched for a signal, they were pointed in the direction of Nicky Greville, Y&R Media's general manager. 

So did they get any bites? 

"Yes, a couple," says Greville. 

Speaking of using WiFi creatively, here's a few other 'punderful names'. And a few more from Reddit users here

 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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