Browsing: Insight Creative

Insight Creative specialises in shaping business stories out the core insights that often lie under the surface. Here’s a collection of stories showing how they’re helping clients move their businesses forward.

News
The elusive battle of measuring the success of influencer marketing
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Influencer marketing is still largely in its infancy, so knowing the best outcomes for success, and how to measure it, have only recently been agreed on. Judging success by likes, impressions, engagements, comments and shares is a very loose way when compared to hard stats like TVC or radio ratings. Yet social media influencer marketing is quickly becoming an important part of any marketing structure, so how do you measure success in this influencer run platform?

Insight Creative
Is authenticity real?
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I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an online e-sports gaming marketer. I couldn’t help but laugh at the irony of a whole bunch of people making money by distorting reality espousing the virtues of authenticity. It made me question my own interpretation of what authenticity is.

Opinion
Taming the HiPPO
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OK, so I’ve put on a bit of weight lately but I still took exception to the recent description of me as a Hippo. Turns out they were right – I have been throwing a bit too much weight around when it comes to generating ideas. So I’ve put myself on a tight leash and I’m learning to tame my natural instincts.

Insight Creative
From the client out
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Agencies don’t last 40 years unless they’re doing something right. And sitting down with the team at Insight Creative, NZ Marketing discovers the right thing today is sometimes different from what it was in the past.

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