In conjunction with the MPA, the Beyond the Page series shows how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses.
While magazines were once just a regular dose of escapism, entertainment or inspiration in printed form, the rise of the internet and the need for new sources of revenue has meant publishers are connecting with their audiences in a range of different ways. Erin McKenzie takes a look at how some of the local players – and the Magazine Publishers Association – are embracing that shift.