Independent full-funnel agency Thompson Spencer has been named the first-ever winner of B&T’s Aotearoa New Zealand Agency of the Year.
It’s a major milestone which sees the Australian awards recognise Aotearoa as its own category for the first time.
2025 marked one of the agency’s most significant years to date. Thompson Spencer completed a landmark merger with performance powerhouse Reason, expanded with new offices in Melbourne and Sydney and strengthened its specialist capability across strategy, creative, technology, performance, social media and production.
A proud trans-Tasman moment
Within the first six months of the merger, 35 clients began working with both Thompson Spencer and Reason’s expert divisions underscoring the strength of the integrated model. That combined approach has expanded the agency’s reach, running campaigns in more than 75 countries and cemented its increasingly borderless approach.
“This is a massively proud trans-Tasman moment,” says Melanie Spencer, Group CEO and co-founder of Thompson Spencer.
“It’s been a huge year of building – across our people, our capability and our ambition. We’re designing an agency for the future, not one built for yesterday. We’re creating the kind of agency the world needs right now: fast, brave, human and built to make things move whilst others stand still.
“We’re hugely grateful to our clients for putting their trust in us and to our partners for their collaboration. As far as our team goes, my pride and gratitude levels are, genuinely, right offthe charts.”
Thompson Spencer’s momentum continues to accelerate in Australia as it works with clients including CA ANZ, Wattyl Australia, Ecostore, Musashi, DoorDash and Gold Coast Airport, alongside a broader roster featuring Entrada, Fisher Funds, London City Airport and KFC.
