In this week’s Consumer Counsel: Marketing alcohol in the new decade? Some new regulations could be coming your way as the World Health Organisation works out its draft alcohol strategy.
Welcome to the Media Counsel’s first Media Monitor for 2010. Are we there yet? 2009 was a tough one. So is the economy looking any healthier in 2010? Like someone stealing lentils, we take the pulse.
This week in eBuzz from the Media Counsel: The Barbra Streisand effect, the lawless Internet and the death of privacy. What does it all mean for marketers?
This week from the Consumer Counsel: Nielsen’s Media division and ANZA have launched a new Attitudes to Advertising segmentation that follows on from a 2008 study. According to the research, Kiwi consumers can be split into nine distinct ‘aditude’ categories. And it turns out that levels of trust in traditional media advertising in New Zealand were higher than the global average.
This week from the Media Counsel: Which businesses do Kiwis trust? And why are trust levels so low?
In this week’s edition of eBuzz from the Media Counsel: The arrival of real-time Google search means whatever the twittering classes are saying about you or your company now has the potential to make it on to the front page.
In this week’s edition of eBuzz: New promotional offerings from YouTube give Kiwi advertisers the chance to promote their videos.
This week from the Consumer Counsel: It’s not easy being green. Tough economic times have led to reduced environmental spending. But the greenest consumers are showing little change in their commitment to the environment. They’re just replacing idealism with hard-boiled pragmatism and modifying their own behaviour rather than buying green products that many believe are overpriced.
This week from the Media Counsel: The ‘Sky Online’ service was switched off back in August. But look what’s happening now.
This week in the Consumer Counsel: Global food giant Danone thinks the “world at large has gone, and is still going through, a profound transformational phase which will have a long-lasting impact on society and on consumer behaviour.” And there are six converging trends it believes businesses need to pay attention to.
This week from the Media Counsel: Christmas looms. But can Kiwi wallets be pried open?
The Media Counsel has added another sage news update to its weekly roster. And this one is concerned solely with matters digital, both globally and within New Zealand.
This week in the Consumer Counsel: The US Food and Drug Administration recently began hearings into pharmaceutical marketing – and specifically online pharmaceutical marketing. And it seems the marketers are happy to take some guidance.
This week from The Media Counsel: BBC television content is now available on your mobile. Let the floodgates open.
This week from the Consumer Counsel: What do frugal consumers want in their new products? Smart, cheap innovation, it would seem.
This week from The Media Counsel: What percentage of 13-year-olds have mobile phones? You’ll smack your gob in disbelief. Why do you need to be on LinkedIn? Hitwise Lifestyle slices and dices Kiwi web traffic for our corporate consumption. Size does matter – Aussie marketers talk up 2010 budgets.
“Media owners have provided a great deal of additional value during the past six to nine months but we’re now entering a more ‘normalised’ environment. So trading will have to return to contracted levels.” – TVNZ Head of Sales Dave Walker, quoted in Planit last week (14 October 2009)
MediaWorks …
The questions that matter posed by The Media Counsel this week: Why are ‘Alpha Daughters’ key contacts for healthcare services? Which regional paper goes 3D this week?
Would you like to know when your web-browsing activity is being tracked? Behavioural targeting is an important tool for advertisers, but consumers must be protected too. The US Federal Trade Commission’s four principles of BT are a good starting point for best practices in NZ.
Read all about it …
Numbers are crunched by The Media Counsel this week: The % of NZ’s who travelled to get away from someone The % of people downloading Amazon e-books instead of paper The number of software apps in Microsoft Office Starter 2010
The Media Counsel answers these questions this week: How can healthcare marketers cram extensive product information in a 140-character tweet? How much more is the UK spending on online advertising than on TV? What new kidult drama by Margaret Mahy is being exhibited at the MIPCOM international film and TV …
The Media Counsel investigates the ups and downs of online product reviews. Can you turn a negative review around?
Download The Media Counsel’s Consumer Counsel Customer Reviews factoid and let us know if you agree or disagree in the comments.
The Media Counsel asks this week: Why do we need a second racing channel, TAB TV? What two channels now screen free-to-air football from the Oceania Football Confederation? Who were the top-selling artists in downloads and ringtones in the Telecom Mobile Music Awards?Big clue
Read it all here. MediaMonitor …
In The Media Counsel’s consumer report, results from a US social media study show that 86 per cent of retailers have created a Facebook fan page for their product. But their biggest fear is that “people can trash my products in front of large audiences”.
Consumer Counsel Social Media …
Fresh biscuits from The Media Counsel: Is the TiVo and Telecom tango an exclusive dance? Can Twitter get into the black? Who is NZ’s Donald Trump? Aussies clamp down on greenwashing. Read the pdf MediaMonitor 21-September-0The hunt is on for NZ's Donald Trump for The Apprentice Kiwi-style …
The Media Counsel reports on Mintel’s analysis of global consumer behaviour. We may be trading down and keeping it simple, but some luxury goods we can’t live without.
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In this week’s comment from The Media Counsel: How the iPod Nano snuffs digital radio with an HD FM tuner The hottest colours for spring 2010, see below ahling
MediaMonitor-14-September-09
Fresh from The Media Counsel this week: How Kiwis really feel about the recession. Are we cheap when it comes to wine? In Brazil, branding is everything, especially on radio stations. E-tailers discounting luxury items are working through exclusive WOM markets in the US. One man’s recession is another …