In the past nine months there has been an increase in the number of group-buying websites offering vouchers for anything from haircuts to hotels to beauty therapies. These sites offer a heavily discounted, service-orientated deal, usually for 24 hours, in a variety of cities around the country. But as a marketing tactic, while successful in some instances, the group-buying model is flawed in a number of ways, primarily because it often attracts the wrong kind of customer to a business.
Author Race Louden
Getting the hell out of daily deal Dodge: 1-day’s Race Louden on the flawed group buying model