Is branded entertainment just a fad, a trend, a nice-to-have? Or is it a crucial change necessary for advertising’s relevancy in the future? Nic Winslade argues that advertisers need to get permission from consumers in order to engage with them. Plus: come up with a idea to integrate your brand into StopPress and we’ll choose the best and/or most entertaining effort and make it happen.
Author Nic Winslade
Let me entertain you: why advertisers need to heed Vanilla Ice’s advice