Earlier this month, Accenture released its Fjord Trends report, showing what businesses should be wary of in the next year. Of the eight, AI was one to watch for its accelerated growth and rational decision-making capabilities. And with the next step being to create empathetic responses from chatbots, the day AI takes over customer service may be closer than you think. With this in mind, we take a look at a Kiwi company at the forefront of humanising AI technology, that’s revealed its first virtual assistant called ‘Nadia’, which has been voiced by actress Cate Blanchett.
Author Elly Strang
Tastes and product preferences evolve over time, steadily informing the decisions consumers make in stores. And to make sure that API Consumer Brands stays in touch with today’s discerning shopper, the company has launched a new product. Senior brand manager Suzanne McKandry explains the thinking behind this move.
The print industry has been through tumultuous times lately, so to most, it might seem like an unwise idea to start up a magazine. Together Journal founder Greta Kenyon thought it was a risk worth taking, and the gamble paid off – the design-driven publication created in New Zealand is now stocked in stores globally, including over 300 Barnes & Nobles stores in the US.
As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals are providing an important link to consumers. We talk to The Social Club co-founders Justin Clark and Georgia McGillivray on how they’re connecting brands with eyeballs in New Zealand and where the industry is heading in 2017.
In a time of countless listicles, city guides and review websites, an app by two 23-year-olds aims to cut through all the clutter and offer a curated guide to New Zealand’s Super City. Index, founded by George Howes and Alex Brown, is an app that profiles the top picks for cafés, restaurants, stores and even date ideas, and it’s taking off thanks to another app: Tinder.
With so many marketing channels vying for shoppers attention, The Register spoke to Curt Munk, head of strategy at FCB’s retail strategy division, FCB Red, about the needs of the modern-day shopper, shopper marketing myths, effective advertising and 2017 trends.
You don’t need to look far to find detractors of influencer marketing. Campaigns are difficult to track, audiences are spread across the world and every celebrity is only one faux pas away from a downfall. However, as Kiwi entrepreneur Iyia Liu tells us, influencer marketing also has the the potential of spreading a brand’s message rapidly. And it’s something the 23-year-old has harnessed frequently in building a multi-million-dollar enterprise from the comfort of her Auckland home.
Skinny. Seductive. Photoshopped. These three elements have over years become the mandatory approach for the vast majority of lingerie advertising. But inclusive lingerie brands, looking to target women who have grown tired of being reminded of their imperfections are making a stand against this approach. And among those challenging the standard approach is New Zealand label Lonely, which recently released a beautiful body positive campaign for its latest collection.
Loyalty programmes are the latest brand experience to feel some disruption, as brands collaborate or diversify. Elly Strang takes a look New World’s roll out of a nationwide clubcard, and Countdown and AA Smartfuel’s joint loyalty scheme.
Mitre 10 celebrates the various owners of its regional stores in its latest set of TVCs. The ads are part of its sponsorship of the Mitre 10 Cup (formerly the National Provincial Championship) and shows rival owners engaging in some lighthearted banter about their favourite rugby teams.
The Warehouse has received a flurry of praise on Facebook after including a wheelchair-using child in its latest catalogue. The image caught the attention of a reader who was moved enough to post it on the retailer’s Facebook page where it has since gathered over 15,000 likes and hundreds of comments.
Burger Burger, nestled in Ponsonby Central, has fast become one of the most popular burger joints in town. It has lured customers with its tasty but affordable burgers, delicious milkshakes and witty marketing style. It has also recently expanded, opening up a restaurant dubbed Fish Fish. Burger Burger has amassed more than 40,000 followers across Facebook and Instagram, here’s its co-founder and creative director Mimi Gilmour on the business’s digital approach.
An ethical fashion rating app was launched yesterday, dubbed Good On You, which is free for Kiwis to download and provides a way for consumers to see how fashion brands in New Zealand stack up in regard to ethical practices.
To promote its new K Bar fusion chocolate, Whittaker’s opened its very first pop-up shop in the style of a 1950s milk bar on Wellington’s Cuba Street. Here’s a look inside and a rundown of how its promoting the chocolate.
The craft beer scene has exploded in New Zealand, so much so that maybe it’s not such a ‘scene’ anymore. We chat to Deep Creek Brewery’s Jared Machlachlan about his brewery’s move to sell canned craft beer in Foodstuffs’ supermarkets.
The fast-food chain appears to be stepping beyond the its greased-up chicken menu and into beauty products with KFC Hong Kong creating edible nail polish in two flavours: Original and Hot & Spicy.
Are branded magazines the new mail order catalogue? An increasing number of retailers are dipping a toe in the editorial waters, both online and offline. We talk to Crane Brothers founder Murray Crane and Barkers’ 1972 magazine publisher and editor Duncan Greive about this trend, and what it takes for companies to get into the content-creating business.
Following last year’s restructure, Postie Plus has adopted a “responsible retailing” model, dropping prices by 30 precent and taken on a new look crafted by Saatchi & Saatchi. Elly Strang talks to Pepkor South East Asia managing director Jason Murray to find out about its new persona and what the store has to offer the New Zealand market.
New Zealand isn’t just a smaller version of Australia, Freedom Australia managing director Tim Schaafsma says. Speaking at Retail NZ’s shop.kiwi event, he explained the distinctions between the two markets that led to Freedom positioning its brand differently in each country.
It’s been an advertising trope for years, but brands are increasingly shifting away from racy imagery in favour of a more inclusive alternative. Elly Strang investigates the trend.
You’ve got to stand out, says Paper Plus chief executive Sam Shosanya. And sometimes that means putting your faith in a weird, green and slightly seductive entity.
“It’s a crisis. They’re all sold out,” exclaims a desperate Marcus Lush in a Tweet. And he isn’t the only one struggling with this issue. Denizens across the SuperCity are battling to cope with what has turned out to be a very balmy, sweaty summer.
Scandinavian trends have worked their way into our homewares and design industry, but can they take on the car market? Swedish car brand Volvo’s latest campaign is pushing to get more Kiwis buying its cars through a deal that lets them travel to its motherland for free, so long as they buy a brand-new Volvo car.
Showerheads, chopsticks, condoms and a vast array of other Star Wars-related products have hit the shelves recently in an effort to tap into the hype around the new film. And while many of them border on the ridiculous, data from cloud-based point-of-sale company Vend has found that New Zealand retailers who are selling Star Wars-related products and memorabilia have seen a 430 percent increase in December sales so far, compared to 2014.