Author Annika Naschitzki

I see what you see: how eye-tracking insights can improve usability

As a kid, I used to love playing Where’s Wally (although in Germany we’d call it Where’s Walter). But every now and again, I just couldn’t find that red-striped shirt, hat and nerdy glasses. It would drive me crazy. I knew he was there somewhere on that jam-packed beach, but I just couldn’t see him. Today I don’t play Where’s Wally anymore. But every so often I play a variation of it: ‘Where’s the login’ or ‘Where’s the email address’ or ‘Where’s the link’. And just as back in the Wally-days, it can get very frustrating.