Allan Kent, Author at stoppress.co.nz

Author Allan Kent

Web journeys: The Yellow Brick Road or The Road to Nowhere?

By Allan KentAugust 30, 2011

Just as Dorothy and her companions travelled down The Yellow Brick Road, your website should also be viewed as a journey, not a destination. After all, you don’t just grow your business when people visit, you grow from the positive actions they take as a result of it.

Opinion

Learning from Ramsay: Content is King, poor content is quicksand

By Allan KentJune 22, 2011

One of Gordon Ramsay’s most popular programmes is Kitchen Nightmares, where he helps turn struggling restaurants around. Let me say right from the start, I’m no fan of Ramsay. But I believe he’s teaching us some valuable lessons when it comes to website marketing. Let me explain.



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Author Allan Kent