Just as Dorothy and her companions travelled down The Yellow Brick Road, your website should also be viewed as a journey, not a destination. After all, you don’t just grow your business when people visit, you grow from the positive actions they take as a result of it.
Author Allan Kent
One of Gordon Ramsay’s most popular programmes is Kitchen Nightmares, where he helps turn struggling restaurants around. Let me say right from the start, I’m no fan of Ramsay. But I believe he’s teaching us some valuable lessons when it comes to website marketing. Let me explain.