Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what the strategy and planning director at Libby & Ben – The Creative Agency, Ben Crawford, thought about 2015.
1. Favourite local campaign that isn’t yours
Vodafone/FCB and Piggy Sue.
As well as Kiwibank/Assignment’s Independance – particularly liked how it spanned all divisions of the business.
2. Favourite campaign that is yours
Pretty fond of the #KiwisCureBatten digital work we did for Cure Kids earlier in the year, as well as the brand work we have just released for the Arts Centre in Christchurch.
3. Favourite international campaign
The GEIKO unskippable work is brilliant.
4. Least favourite campaign
I voluntarily have Snoopy’s Christmas on loop. Nothing gets me too irritated.
5. Your own biggest success
Three and a half years in business and still growing like crazy.
6. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other
TV Show – Grand Designs NZ.
Radio Show – Radio Sport cricket commentary. Beach, beers and cicadas. Yesssss.
7. Most ridiculous buzzword
Moving forward – a serial offender.
8. Best innovation
Rocket Lab. Who doesn’t want to send their own satellite into orbit?
9. Most over-hyped ‘innovation’
Glide Boards. Why?
10. Best brands
Lewis Road Creamery.
Air New Zealand
Kiwibank
Almost every craft beer, in particular Garage Project and Tuatara.
11. Best stoush of the year
Ronda Rousey v Holly Holm. Bring on the re-match.
