Agricultural technology company Halter has appointed Motion Sickness as its long-term creative partner to support its next stage of global growth.
Working alongside Halter’s in-house marketing and brand team, Motion Sickness will provide additional strategic and creative support across new product launches, global campaigns, design, production, earned-first ideas and long-term brand development as Halter continues to expand across Australia and the US.
Halter founder and CEO Craig Piggott says: “We’re excited to partner with Motion Sickness. They’re world-class when it comes to creative thinking across a wide range of areas, and we’re looking forward to tapping into that as we keep building out our own team and taking Halter to even more parts of the world.”
Get farmers talking
Motion Sickness founder and executive creative director Sam Stuchbury says the opportunity goes well beyond making advertising.
“Halter is one of the most ambitious companies we’ve ever worked with. They’re building genuinely category-defining technology with enormous global ambition. That’s exactly the kind of business we want to partner with.
“This is also a great step for our Sydney expansion, with Australia being a key focus for Halter. We’re hunting for ideas that can pass through borders with ease and get farmers around the world talking about this brand.”
Pretty magical
Piggott says Motion Sickness stood out for its ability to think beyond traditional agency outputs.
“Motion Sickness understands the pace we move at and back our ambition. Just as important, they get that we’ve already got a strong marketing and brand team here. This is about giving that team more to work with as we continue expanding with new products and markets.”
Stuchbury adds: “There’s something pretty magical about two New Zealand-founded companies with global ambitions choosing to build together.
“The best brands in the world are built by partners who equally trust each others vision. That’s already how this feels. Halter is building one of the world’s great technology brands and we’re excited to put our brains to use for them.”
