oOh!media NZ is expanding its Locky Dock advertising network into Napier, giving the out of home supplier a foothold in the Hawke’s Bay region.
The new locations can be found on three of Napier’s busiest routes: Marine Parade, Carlyle Street and Munroe Street, and together deliver 200,000 impressions monthly*.
These areas provide coverage across key destination points and high-movement cycleways, giving brands presence in parts of the city that have previously offered limited opportunities for digital out of home.
Regional expansion
oOh!media network strategy and performance director Katie Smith says the expansion strengthens the network’s position in the region.
“Extending into Napier gives advertisers a genuine foothold in the Hawke’s Bay market, and represents the first stage in a broader regional expansion, with Hastings and Havelock North to follow in the coming weeks.”
The addition brings the national Locky Dock network to 67 digital screens, spanning metropolitan centres of Auckland, Wellington and Christchurch, as well as regional hubs including Whangārei, Hamilton, Taupō, Whakatāne, Ōhope, Paraparaumu and Lower Hutt.
*KnOOH, AP15+, 15% SOT, 20/7/26-16/8/26
