Michael Hill has appointed EssenceMediacom, a WPP Media agency brand, as its media agency partner across Australia, New Zealand and Canada.
Supported by a bespoke WPP Media team, the partnership marks the next evolution of Michael Hill’s marketing model, bringing together media, commerce, data and AI-enabled capabilities into a unified approach. The new model is designed to accelerate growth, deepen customer engagement and strengthen marketing effectiveness across its three markets.
Michael Hill also extends its sincere thanks to Omnicom Media Group for its partnership over the past five years. During that time, Omnicom played an important role in advancing Michael Hill’s media capability and supporting the business through a period of transformation and growth.
More connected, more agile
Jo Feeney, Michael Hill chief marketing officer, says: “As Michael Hill continues to evolve, we’re focused on building a marketing model that is more connected, more agile and better equipped for the future.
“EssenceMediacom and the broader WPP team brought an exciting vision for how media, data, technology and creativity can work together to create stronger customer experiences and drive commercial growth.
“We look forward to partnering with them as we continue to strengthen the Michael Hill brand across Australia, New Zealand and Canada.”
The next marketing evolution
Pippa Berlocher, EssenceMediacom Australia and New Zealand CEO, says: “We’re delighted to welcome Michael Hill to EssenceMediacom.
“Michael Hill is one of the region’s most respected jewellery brands, with a clear ambition for growth and a strong customer focus.
“By bringing together the capabilities of EssenceMediacom and WPP Media’s connected offer we’re excited to help shape the next chapter of the brand’s marketing evolution.”
The new partnership will take effect from July 27, 2026.
