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MediaWorks secures exclusive commercial rights to Tribe Sports Platform
MediaWorks is announcing an exclusive commercial partnership with Tribe, New Zealand’s sports aggregation platform.
The partnership combines Tribe’s high-frequency user engagement with MediaWorks’ sports audio brands, including Martin Devlin’s Devlin Sports Podcast Network (DSPN) on rova.
The Tribe platform can track everything from grassroots regional rugby to the global stage of the English Premier League and allows for hyper-targeted, data-driven segments at the moment the action happens.
Own it from start to finish
MediaWorks head of sport Mark Smith says: “This isn’t just about adding an app to our toolkit. It’s about owning the sporting conversation from start to finish. Whether a fan is following live commentary on the way to work or checking live scores under the table at dinner, our advertisers are right there with them.”
MediaWorks CEO Wendy Palmer adds: “We are relentlessly focused on innovating our digital offering. Our partnership with Tribe is a clear signal to the market: we are investing in premium, brand-safe environments that deliver real results for Kiwi businesses.”
