Phantom Billstickers lights up the street for Celebrity Treasure Island’s return

Phantom Billstickers, TVNZ and dentsu have launched a street poster campaign for the new season of Celebrity Treasure Island: Wisdom vs Fury.

At the centre of the installation, a custom-fabricated illuminated ‘X’ blazes in neon orange and gold, flanked by the show’s cast split into their rival tribes.

By day, the graphics and cast imagery carry the weight. By night, custom lighting takes over and the whole installation comes alive, becoming a genuine nighttime destination on the streetscape, says Phantom Billstickers.

The entire build is designed to read as a single, cohesive scene across all three frames – a widescreen moment that stops foot traffic and rewards attention from every angle.

More than a poster

Phantom Billstickers brand general manager Tom Horton says: “When a show like Celebrity Treasure Island comes to us, we know the brief needs to match the scale of the property.

“This isn’t a standard, static billboard. The custom lighting and fabrication turn three frames into one immersive moment that people stop for, photograph and share. That’s the job.”

Celebrity Treasure Island: Wisdom vs Fury premieres April 27 on TVNZ 2 and TVNZ+. The street installation is live on Pitt Street, Auckland.