Entries are now open for the 2026 Effie Awards Aotearoa, marking 25 years of the programme.
Held with long-standing partner TVNZ, the awards continue to set the benchmark for marketing effectiveness across the country.
This year’s convenor of judges Murray Streets says: “Effie are the industry’s gold standard, not for the campaigns we liked the most or that we thought were the most original, but for the campaigns that achieved the most.
“I will be asking this year’s judges to focus on commercial results, a clear demonstration of causality and prioritising cases that demonstrate ongoing proof, beyond the short-term, of the work’s effectiveness.”
New award
The 2026 programme also introduces a new accolade: Effective Advertiser of the Year.
This award recognises the advertiser organisation that achieves the greatest success across the awards, determined by a weighted points system based on Finalist, Bronze, Silver, Gold and Grand Effie wins.
With entries now open, agencies and marketers are invited to submit campaigns that demonstrate clear thinking, strong strategy and measurable business results.
The 2026 awards ceremony will take place on Thursday October 22 at the Auckland Convention Centre.
To find out more about the Effie Awards Aotearoa, visit the Comms Council website.
