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Bastion boosts media offering with new senior hire
Joanna Barnes, Anna Cherry and CEO Cheuk Chiang.
Bastion has appointed Joanna Barnes as executive media director to strengthen its growing media offering.
Barnes joins Bastion as the agency’s media capability remains in its first year following its launch in July. Anna Cherry, managing director Australasia, media at Bastion, says the appointment reflects both the ambition of the media offering and the pace at which it is scaling.
“Jo joins us at an incredibly exciting moment. In less than a year, we’ve built a media proposition that is already delivering meaningful commercial impact for clients, as seen through recent wins like Raw C and Geely. Jo’s ability to unlock new revenue and growth opportunities will be instrumental as we continue to scale, putting our clients in a position of strength.”
Join at a stage of growth
Barnes says Bastion’s integrated offering and momentum made the opportunity compelling.
“Bastion has built something genuinely differentiated in market in a very short period of time. The integrated consultancy offering, combined with a clear focus on outcomes, creates real opportunity for clients.
“I’m excited to join at this stage of growth, the collaboration and speed at which decisions are made is energising and puts our clients and ourselves in a position of strength. The team here are fantastic and being able to work with Anna and Cheuk again is a real highlight – the possibilities are endless.”
