Entries are now open for the IAB New Zealand Digital Advertising Awards return for 2025, which celebrates the most outstanding work in digital advertising.
Digital advertising is a sector that continues to grow: according to the IAB New Zealand FY 2024 Digital Advertising Revenue Report, the industry recorded $2.422 billion in revenue – a 10.8% year-on-year increase – last year.
The ASA New Zealand Advertising Industry Revenue Report 2024 shows that digital advertising now represents 67.4% of total advertising revenue in New Zealand, up 4.5 percentage points year-on-year.
Introducing a new category
This year, IAB New Zealand introduces a new category: Best Use of Generative AI, recognising outstanding innovation in the application of AI-powered tools across media, creative and customer experience.
“This category acknowledges the breakthrough thinking already shaping our industry,” says CEO of IAB New Zealand Angelina Farry. “It’s an exciting addition to an awards programme built to celebrate effective, and innovative work.”
The Creative Agency of the Year Award returns, following DDB Group Aotearoa’s 2024 win, to give agencies the opportunity to showcase the power of creativity, partnership and technology in the digital advertising industry.
IAB New Zealand chair and TVNZ chief digital officer Rob Hutchinson says, “We’re proud to celebrate the success of the digital advertising industry, and as an industry body we exist to champion and support publishers, platforms, agencies and marketers through shared knowledge, bold thinking and a relentless focus on progress.”
The awards show will be held at Shed 10 in Auckland’s CBD, on November 20.
For full details and to download the Call for Entries document and to enter please visit the IAB New Zealand Digital Advertising Awards website.
2025 sponsors include Blis, Hype & Dexter, LUMO, Market Media, Meta, MediaWorks Rova, NZME, Perion, SKY NZ, Stuff, The Trade Desk, Trade Me, TVNZ, Vistar Media and Warner Bros. Discovery.
