Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Monthly Archives: August, 2014
He’s certainly no Christopher Walken, but Jude Law has shown he’s got a few sweet moves in an impressive branded film for Johnnie Walker Blue Label. PLUS: David Duchovny sides with the Russians.
It’s tough for brands and agencies to compete with the plethora of amazing GoPro surfing footage, but Samsung and 72 and Sunny Amsterdam have done a bloody good job with this two-minute film to promote its partnership with The Association of Surfing Professionals World Tour.
In an open letter sent to Reserve Bank governor Graeme Wheeler, YWCA Auckland is calling for Kiwi suffragette Kate Sheppard’s image to be removed from the ten-dollar note and replaced with that of a man. This request, which comes as part of a new campaign developed by DDB, aims to draw attention to the fact that a woman remembered for fighting for equality would not be pleased to have her face on the note at a time when for every ten dollars men earn, women only earn nine. PLUS: we take a look at whether the 10 percent reference is accurate.
During the global financial crisis, the amount spent on research in New Zealand declined significantly, and the industry has struggled to gain back that ground after the recovery. But The Research Agency has grown at around 120 percent per year since it launched in 2007 and it has big ambitions to maintain that. Managing director Andrew Lewis discusses the reasons behind the company’s recent rebrand to TRA, the importance of embracing different disciplines, and why consumers need to be brought into the heart of the business.
Digital out-of-home is a big growth area for the outdoor sector, with significantly reduced hardware costs and growing awareness of the benefits it has to offer putting some major wind in its sails in recent years. It’s coming off a low base and it’s still in its infancy in New Zealand, but the investment is starting to flow from owners and advertisers. Here’s what some of the main players—APN Outdoor, oOh! Media and Adshel—had to say about the state of DOOH in New Zealand and what they have planned for the future. PLUS: OMANZ announces a new billboard audience measurement system.
Industry happenings at TRN, Radio New Zealand, Lightbox, Bauer Media, Reactive, Designworks, iProspect, MediaWorks, DDB Group Sydney, TEDx and Spikes Asia.
Ford and JWT are currently aiming to draw attention to the Focus range with the help of five ‘precision drivers’ and a campaign tagline of ‘Move your senses’. It’s been running its ad in the immersive environment of the cinema, as well as on TV, and it has also launched a version of the ad that was recorded in holophonic or 3D sound, so punters can hear the cars moving around them.