Zavy's chief executive Dave Bowes looks at the Facebook algorithm changes from a marketing perspective. He offers three ways for brands to minimise the impacts on their metrics.
Marketing, advertising & media intelligence
Zavy, a company created by insights agency TRA, is tracking how Kiwis are reacting and responding to political parties via an interactive tracking tool that shows public sentiment lift and drop in response to events taking place.
New Zealand based social media analytics and listening platform Zavy has announced its agreement with DataShift that will provide direct access to data from 1.59 billion active Facebook members to help improve brand performance on social media.