articles tagged 'Track'

Rob Limb named Track CEO, Andy Bell steps up to managing director

  • Advertising
  • March 13, 2018
  • StopPress Team
Rob Limb named Track CEO, Andy Bell steps up to managing director
Andy Bell, Rob Limb

Track New Zealand has a new managing director in Andy Bell, whose incumbent Rob Limb is assuming the role of chief executive of Track Australia and New Zealand.

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Track and Annalect team up to re-think data and offer new experiences for customers

  • Marketing
  • October 31, 2017
  • StopPress Team
Track and Annalect team up to re-think data and offer new experiences for customers
Andy Bell, Jane Stanley

Customer experience agency Track and analytics agency Annalect have announced a partnership to deliver new services they say will change the nature of the experiences Kiwi marketers can provide customers.

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Ads of the Week: 1 August

  • TVC of the Week
  • August 1, 2017
  • StopPress Team
Ads of the Week: 1 August

A round of applause for Volvo New Zealand, Arthem and Slingshot.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media

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Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

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Slingshot shows parents still have the power

  • Advertising
  • August 1, 2017
  • StopPress Team
Slingshot shows parents still have the power

Slingshot reminds kids that the power still lies with their parents in a new spot by Track to promote its broadband and power bundle.

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Movings and Shakings: 26 July

  • Movings/Shakings, brought to you by Marsden Inch
  • July 26, 2017
  • StopPress Team
Movings and Shakings: 26 July

Industry happenings at Saatchi & Saatchi, Affinity ID, Track, and Socialites.

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voices

Back on Track: Rob Limb on bouncing back, focusing on the customer and the evolution of direct

  • Advertising
  • March 7, 2017
  • Damien Venuto
Back on Track: Rob Limb on bouncing back, focusing on the customer and the evolution of direct

Over the last two years, the Track team has more than doubled its headcount, added new accounts and grown existing business. We chat to managing director Rob Limb about rebranding his agency and turning things around after the departure of Spark.

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Your algorithms lack soul: empathy is the key to better customer experiences

  • Voices
  • February 23, 2017
  • Robert Limb
Your algorithms lack soul: empathy is the key to better customer experiences

Track's Robert Limb explains why it pays to listen to customers before investing in data and tech solutions.

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Auckland City Mission gives a 360-degree view of the harsh reality of sleeping rough

  • Advertising
  • July 14, 2016
  • StopPress Team
Auckland City Mission gives a 360-degree view of the harsh reality of sleeping rough

The Auckland City Mission has released a new campaign, via Track and DDB, titled ‘The Harsh Reality’, an immersive, 360-degree video experience that lets the viewer see through the eyes of a rough sleeper in Auckland.

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Movings / Shakings: 3 June

  • Movings/Shakings, brought to you by Marsden Inch
  • June 3, 2016
  • StopPress Team
Movings / Shakings: 3 June

Industry happenings at NZME, Radio New Zealand, Colenso BBDO/Proximity, Principals, Track, Chemistry Interaction, ICG, News Works, The One Show and Orangebox.

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Rapp rebrands to Track, picks up new staff on the way

  • Brand
  • May 6, 2016
  • Erin McKenzie
Rapp rebrands to Track, picks up new staff on the way

DDB has announced the launch of Track across New Zealand and Australia, replacing the existing arm of its CRM business, Rapp. We talk to Auckland managing director Rob Limb about what it means for the local office and its clients.

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