‘Brand purposes’ might be popping up all over the place these days, but FCB’s David Thomason finds they’re often slippery beasts.
Marketing, advertising & media intelligence
The coffee cart that hatched a Kiwi brand: the design, purpose and 'kaizen' behind Kokako's 15-year story
Auckland-based coffee retailer and café Kokako started from humble beginnings in 2001 when former owners Helen Ollivier and Christian Lamdin slung their steamy brews out of a coffee cart. Now the Kokako brand can be seen in cafes and stores all over the country, while its flagship Grey Lynn store has become a hub for customers who enjoy slick surroundings, organic food and perhaps a glass of cold brew coffee or two. Having just celebrated its 15-year anniversary, it seemed like the perfect time to chat to owner Mike Murphy about the brand and why he thinks it’s been so successful.
Hyundai continues its focus on family time, laughs in the face of heartless whiners by bringing back the ‘get lost’ girl
Hyundai has brought back its ‘Power off, Family on’ campaign—and with it Kayla, the star of its polarising ‘Get lost’ spot from a few months back. PLUS: the benefit of brands having a higher purpose.