articles tagged 'purpose'

Brand with a porpoise: The importance of an authentic brand purpose

  • Voices
  • May 7, 2018
  • David Thomason
Brand with a porpoise: The importance of an authentic brand purpose

‘Brand purposes’ might be popping up all over the place these days, but FCB’s David Thomason finds they’re often slippery beasts.

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The coffee cart that hatched a Kiwi brand: the design, purpose and 'kaizen' behind Kokako's 15-year story

  • Brand
  • April 21, 2016
  • Holly Bagge
The coffee cart that hatched a Kiwi brand: the design, purpose and 'kaizen' behind Kokako's 15-year story

Auckland-based coffee retailer and café Kokako started from humble beginnings in 2001 when former owners Helen Ollivier and Christian Lamdin slung their steamy brews out of a coffee cart. Now the Kokako brand can be seen in cafes and stores all over the country, while its flagship Grey Lynn store has become a hub for customers who enjoy slick surroundings, organic food and perhaps a glass of cold brew coffee or two. Having just celebrated its 15-year anniversary, it seemed like the perfect time to chat to owner Mike Murphy about the brand and why he thinks it’s been so successful.

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Hyundai continues its focus on family time, laughs in the face of heartless whiners by bringing back the ‘get lost’ girl

  • Advertising
  • March 22, 2016
  • StopPress Team
Hyundai continues its focus on family time, laughs in the face of heartless whiners by bringing back the ‘get lost’ girl

Hyundai has brought back its ‘Power off, Family on’ campaign—and with it Kayla, the star of its polarising ‘Get lost’ spot from a few months back. PLUS: the benefit of brands having a higher purpose.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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