Where Kiwi kids may once have had a melting Popsicle dribbling down their chin as they climbed trees, played BYC or harassed geckos over summer, it seems they’re much more likely to be eating a Popsicle and staring at a screen these days. So, to tap into this evolution and add a bit of digi-fun to the brand, Tip Top and Colenso BBDO have tipped their hat to the classic arcade game Asteroids and custom-designed something similar to promote the new Popsicle Blasta.
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Tip Top and Colenso’s blast from the past
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Tuatara tickles fancies as Tip Top ‘Tongue’ Twista takes December Ad Impact title
It hasn’t been a particularly ice block friendly summer in New Zealand. But at least the ice block advertising looks to be of good quality, because, for the second month in a row, ice blocks have run away with Colmar Brunton’s Ad Impact Award after Tip Top’s ‘Tongue Twista’ Popsicle ad was judged the winner of the December round.