We all like free things. However, the rise in SVODs has made audiences accustom to paying for entertainment. Stepping in to remind Kiwis that content doesn’t have to come at a cost is Freeview, with a ‘How good is free’ campaign by TVNZ Blacksand.
Browsing: On Demand
Imagine Rocky without ‘Eye of the Tiger’, Apocalypse Now without Wagner, Saturday Night Fever without the Bee Gees’ ‘Stayin’ Alive’. It all looks so good visually might look nice visually, but there’s just something missing. Using this as its premise for a series of idents in the lead up to its soundtrack-themed movie lineup, on-demand platform UPC illustrates that the scene Ghost, Foot Loose and 2001: A Space Odyssey become quite different without their brilliant backtracks.
Kiwi players are trying different models to grab on demand eyeballs as the use of the platforms grows exponentially. TVNZ expects shows offered ‘first and fast’ will come to join its top on demand content, Sky
has its eye on more live streamed channels and MediaWorks is gaining traction with 3Now.
Last week we posted a story about TVNZ’s On Demand service hitting the three million streams per month milestone in March. And, in the interests of fairness—and comparison—we asked for MediaWorks’ figures as well. That’s when the fun started.