Air New Zealand is currently experiencing turbulence after its the 'world's coolest safety video’ launched last week. However, despite the hiss and roar coming from some quarters, it’s social media tool, Zavy, shows that it’s been a positive outing for Air New Zealand’s Antarctica campaign.
Marketing, advertising & media intelligence
Tourism New Zealand has put a call out to agencies, looking for interest to give its website a technology upgrade to take it into the future.
Air New Zealand has put a call out to actor and talkshow host James Corden to step into the cockpit and create a #CockpitKaraoke.
Brace yourselves, parents (and weird people who like to collect things from supermarkets). New World has launched an updated version of its ridiculously popular collectables line. And it's aiming to inspire some food science with the Little Kitchen.
Is branded entertainment just a fad, a trend, a nice-to-have? Or is it a crucial change necessary for advertising’s relevancy in the future? Nic Winslade argues that advertisers need to get permission from consumers in order to engage with them. Plus: come up with a idea to integrate your brand into StopPress and we'll choose the best and/or most entertaining effort and make it happen.
Radio New Zealand isn't known for being the hippest network on the airwaves, but the public broadcaster is launching a new brand aimed at bringing in the youth.
As far as years go in the history books, 1932 wasn’t exactly a winner, after all, it was a time when New Zealand was plunged deep in the murky depths of the Great Depression. But that apparently didn’t mean women had to forgo their love of lace knit jumper, cut pattern services or home craft competitions and on December 8 that year, journalists Otto Williams and Audrey Argall launched New Zealand Woman’s Weekly, a magazine that preached the “gospel of usefulness, cheerfulness and happiness”. Eighty years on, in a more exuberant way it continues to equip women with their weekly fixes of fashion, food, weddings and gossip and to mark the auspicious milestone, it’s released a special birthday collector’s edition.