articles tagged 'New'

Hot or cold? Air New Zealand’s latest video and its history of distinctive safety briefings

  • Advertising
  • March 6, 2018
  • Findlay Buchanan
Hot or cold? Air New Zealand’s latest video and its history of distinctive safety briefings

Air New Zealand is currently experiencing turbulence after its the 'world's coolest safety video’ launched last week. However, despite the hiss and roar coming from some quarters, it’s social media tool, Zavy, shows that it’s been a positive outing for Air New Zealand’s Antarctica campaign.

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Tourism New Zealand on the hunt for a partner to revamp its site

  • Media
  • August 24, 2016
  • StopPress Team
Tourism New Zealand on the hunt for a partner to revamp its site

Tourism New Zealand has put a call out to agencies, looking for interest to give its website a technology upgrade to take it into the future.

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Air New Zealand pitches Cockpit Karaoke to James Corden

  • Advertising
  • August 18, 2016
  • StopPress Team
Air New Zealand pitches Cockpit Karaoke to James Corden

Air New Zealand has put a call out to actor and talkshow host James Corden to step into the cockpit and create a #CockpitKaraoke.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

New World tries to mix up some more miniature magic, focuses on food-based experimentation

  • Marketing
  • August 24, 2015
  • StopPress Team
New World tries to mix up some more miniature magic, focuses on food-based experimentation

Brace yourselves, parents (and weird people who like to collect things from supermarkets). New World has launched an updated version of its ridiculously popular collectables line. And it's aiming to inspire some food science with the Little Kitchen.

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Let me entertain you: why advertisers need to heed Vanilla Ice's advice

  • Win
  • February 20, 2014
  • Nic Winslade
Let me entertain you: why advertisers need to heed Vanilla Ice's advice

Is branded entertainment just a fad, a trend, a nice-to-have? Or is it a crucial change necessary for advertising’s relevancy in the future? Nic Winslade argues that advertisers need to get permission from consumers in order to engage with them. Plus: come up with a idea to integrate your brand into StopPress and we'll choose the best and/or most entertaining effort and make it happen.

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voices

Radio New Zealand youth brand to launch before year's end

  • Media
  • July 17, 2013
  • Sim Ahmed
Radio New Zealand youth brand to launch before year's end

Radio New Zealand isn't known for being the hippest network on the airwaves, but the public broadcaster is launching a new brand aimed at bringing in the youth.

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New Zealand Woman’s Weekly blows out 80 candles with women and nostalgia-infused special edition

  • Birthday
  • June 18, 2012
  • StopPress Team
New Zealand Woman’s Weekly blows out 80 candles with women and nostalgia-infused special edition

As far as years go in the history books, 1932 wasn’t exactly a winner, after all, it was a time when New Zealand was plunged deep in the murky depths of the Great Depression. But that apparently didn’t mean women had to forgo their love of lace knit jumper, cut pattern services or home craft competitions and on December 8 that year, journalists Otto Williams and Audrey Argall launched New Zealand Woman’s Weekly, a magazine that preached the “gospel of usefulness, cheerfulness and happiness”. Eighty years on, in a more exuberant way it continues to equip women with their weekly fixes of fashion, food, weddings and gossip and to mark the auspicious milestone, it’s released a special birthday collector’s edition.

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