articles tagged 'Mother's Day'

Who shared the love on Mother's Day?

  • Advertising
  • May 9, 2016
  • StopPress Team
Who shared the love on Mother's Day?

This last Sunday again marked a day of breakfast in bed, being taken out for a meal or watching kids take over all the chores. It also again served as another excuse for marketers to inundate us with their Mother's Day-themed advertising. We look at some of the most creative efforts that popped up this year.

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Insight Creative
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TVNZ-NZ Marketing Awards 2015
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Mum's the word

  • PopPress
  • May 9, 2014
  • StopPress Team
Mum's the word

P&G has been beating its 'Proud Sponsor of Mums' drum for a few years now, largely in support of its Olympics sponsorship. And, to celebrate the 100th anniversary of Mother's Day, it's launched another heart-string tugger that's already clocked up six million views. But not everybody appreciates the sentiment, with Mia Frazier laying into the patronising, regressive stereotypes in the New Republic.

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