articles tagged 'Magazines'

Green Ideas and FishHead call it a day; Fairfax sheds another title

  • Media
  • February 12, 2016
  • Holly Bagge
Green Ideas and FishHead call it a day; Fairfax sheds another title

Despite great circulation growth and increasing subscriber numbers Healthy Life Media’s Green Ideas magazine has had to cease production this year. And this isn’t the only magazine to do so in recent times. Quintessential Wellington publication FishHead also called it a day, and this news comes as Fairfax sells on another one of its own magazines. We chat to Healthy Life Media publisher Pip Mehrtens about the end of Green Ideas and what it takes to succeed in the magazine industry when audiences are becoming increasingly fragmented, and opting for digital over print.

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Readers are liars—and thieves: Auckland researchers show the enduring appeal of magazines with waiting room study

  • Media
  • December 15, 2014
  • StopPress Team
Readers are liars—and thieves: Auckland researchers show the enduring appeal of magazines with waiting room study

When it comes to magazine readership, some titles have pass on rates in the teens, meaning that one copy of, for example, Woman's Day, is read by multiple people. The 'reading-it-in-the-waiting-room' factor is often talked about as a major reason for that, and even if they're reading an older issue, which they often are, it still counts. But why are waiting rooms filled with crappy old magazines? Thankfully, a team of Auckland researchers have discovered the reason: thieving patients.

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Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

A glamourous itch

  • PopPress
  • March 24, 2014
  • StopPress Team
A glamourous itch

There's a lot of talk about the role the media plays in creating unrealistic expectations around body image (check out this disturbing video to see the lengths some will go to). But, surprisingly, there's been very little talk about the recent spate of itchy heads among women starring on the covers of magazines and whether they might be creating unrealistic expectations of scalp health.

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voices

Magazine readership and circ numbers a mixed bag, industry aims to change the conversation

  • Media
  • October 29, 2013
  • Ben Fahy
Magazine readership and circ numbers a mixed bag, industry aims to change the conversation

Once again, Nielsen's latest readership results and the ABC's circulation numbers don't make for particularly pleasant reading for the magazine sector, with all weeklies charting declines deemed significant on the same time last year, plenty of other significant declines and a rare few increases. And, perhaps not surprisingly, the MPA and the various publishers are hoping to change the conversation from a one-dimensional discussion about quantity, to a multi-dimensional discussion about the quality of engagement across a number of platforms.

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What's in it for me?

  • Media
  • May 7, 2013
  • James Hurman
What's in it for me?

Magazines may be working. But magazine advertising isn’t, says Y&R NZ's managing director James Hurman.

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