Those generous Handley brothers, who sold their share in the Hyperfactory to Meredith Corp last year, launched a scholarship to help improve New Zealand’s marketing smarts by sending them off on a jaunt in the US and giving them access to marketers working for some of the world’s biggest companies, such a L’Oréal, Kraft, Nestlé and AB InBev, as well as a few cutting-edge start-ups. And they’ve chosen their finalists, as well as the panel of six big-brained judges to decide on the winner.