Jeff Goldblum is a beautiful man, even when he’s half fly. And he’s also very successful. But, as this new ad for GE’s Link shows, it’s good lighting that got him to where he is today. So he’s obviously the perfect frontman for two minutes of Tim & Eric-inspired fake infomercial madness.
Using the premise that innovative ideas can at first be ugly, intimidating or even scary, US-based technology company GE has released a new spot, via BBDO New York, that aims to show how that ugliness can be converted into something beautiful when placed in the right hands.
BBDO New York tapped into the boundless imagination of a child to create a spot that oozes creativity while simultaneously applauding the awesomeness of mums (or moms) who work for GE. Every scene in the slick ad brings an absurd idea of a child to life, and thereby shows that the extent of possibility is directly proportional to how far the imagination can stretch.
It seems a mother’s work can actually be done, at least in the imagination of a young daughter. This is no ordinary work, because it’s that of global giant General Electric, in a vast range of fields.
GE is celebrating staging a concert in New York’s Union Square with the latest instalment in its Brilliant Machines campaign. The star act is literally heavy metal: it’s a group of robots named Fingers, Bones and Stickboy.
GE’s resource maximising machines are the star of a new USS Enterprise Crew – the cast of a BBDO New York campaign for GE.
Big Data—or more specifically, Big, Bad Data—is coming in for plenty of scrutiny at the moment, with some calling Edward Snowden’s revelations about government snooping a precursor to the death of the cloud and many Kiwis protesting about changes to the controversial GCSB bill around the country over the weekend. But GE isn’t worried about such trifling issues around civil liberties and democracy. It’s worried about how big data can be used to stop zombies and alien cattle snatchers, with its Datalandia campaign.