articles tagged 'feminism'

Ziera gets a foothold on feminism with its 'unstoppable women' campaign

  • Advertising
  • February 14, 2017
  • Bri Tither
Ziera gets a foothold on feminism with its 'unstoppable women' campaign

With one of the largest recorded women’s marches against Donald Trump taking place only a matter of weeks ago, it seems that 2017 could be the year of progressive feminism. Jumping on board with this idea, New Zealand-owned Ziera Shoes has launched a campaign titled ‘Unstoppable’, via 99, that promotes empowerment and strength amongst women globally.

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Depicting high powered tech females in undies – OK or not?

  • PopPress
  • August 28, 2014
  • StopPress Team
Depicting high powered tech females in undies – OK or not?

When a bunch of high-powered Silicon Valley female leaders strip off and model underwear in their workplaces, is it demeaning or just a bit of brave fun? Lingerie brand Dear Kate's campaign photographed senior women in the high tech industry modeling its bras and undies, touting it as 'high performance underwear for high performing women".

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No one was cast from a perfect mould

  • PopPress
  • December 16, 2013
  • StopPress Team
No one was cast from a perfect mould

In an effort to remind passers-by that no one is perfect, Pro Infirmis, a Swiss organisation that campaigns for the disabled, cast a series of mannequins from moulds based on the bodies of a selection of people with physical disabilities. And although the video was made to draw attention to those who suffer from disabilities, it could just as easily be applied to representations of women in the fashion industry in general.

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