Following last week's announcement of TVNZ's new season lineup, director of content Cate Slater delves deeper into the programme choices and her personal favourites to win the eyeballs.
Marketing, advertising & media intelligence
Cast your mind back a year, and TVNZ was kicking off the hunt for the hard to find eyes of 18-39-year-old males. The solution was Duke, a free to air channel on TV and online with the freedom to experiment with its offering to gain the greatest appeal. We chat to general manager of online sales Louis Niven and Duke programmer Ed Kindred about it being the first male-skewed channel, its flexibility to try new things and what's in store for its future.
When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.
Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other challenge. We chat to TVNZ's Jeff Latch and Andrew Shaw about how they're planning to address the latter part of this equation.
TVNZ has dubbed Duke its 'innovation station' – a place where it can experiment with unconventional programming and scheduling decisions in a bid to attract a younger audience. We chat to the channel's programmer Ed Kindred about what this means and what he's doing differently. PLUS: a look at how many Kiwis tuned into the Paralympics this year.
TVNZ has launched its countdown to the Paralympics with a new interactive 'Built Different' campaign, via Blacksand, that celebrates the determination, strength and the achievements of New Zealand's Paralympians.