articles tagged 'Cassie Roma'

StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing

  • Podcast
  • April 13, 2017
  • Erin McKenzie
StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing

It’s a question on all marketer’s minds; where should those advertising dollars be invested? Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital's ever growing number of doors to a specific demographic? NZME's general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.

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NZME expands CreateMe team with six new hires

  • Movings/Shakings, brought to you by Marsden Inch
  • October 25, 2016
  • StopPress Team
NZME expands CreateMe team with six new hires

NZME's CreateMe is proving itself as a hub for creative and strategic talent by welcoming six new faces to its expanding ranks, with four of them filling new roles.

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