It’s a question on all marketer’s minds; where should those advertising dollars be invested? Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital's ever growing number of doors to a specific demographic? NZME's general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.
Marketing, advertising & media intelligence
NZME's CreateMe is proving itself as a hub for creative and strategic talent by welcoming six new faces to its expanding ranks, with four of them filling new roles.
The missed opportunity of cheesegate: Air New Zealand's Cassie Roma on being fast and fun on social media
Speaking at the TNS Connected Life conference, Air New Zealand's senior social media manager Cassie Roma advised brands to take the bait if the online community is urging them to have a bit of fun. The moral of this story, says Roma, is that if somebody is begging you to be sassy with them, be sassy.