articles tagged 'Cassie Roma'

StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing

  • Podcast
  • April 13, 2017
  • Erin McKenzie
StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing

It’s a question on all marketer’s minds; where should those advertising dollars be invested? Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital's ever growing number of doors to a specific demographic? NZME's general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.

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NZME expands CreateMe team with six new hires

  • Movings/Shakings, brought to you by Marsden Inch
  • October 25, 2016
  • StopPress Team
NZME expands CreateMe team with six new hires

NZME's CreateMe is proving itself as a hub for creative and strategic talent by welcoming six new faces to its expanding ranks, with four of them filling new roles.

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Beneath the Surface
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
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Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
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