News
Carlsberg takes on the humble steak and cheese pie with TBWA
TBWA Auckland and Carlsberg have taken on the steak and cheese pie, by creating a unique version using Carlsberg ingredients, including yeast and malted barley.
Browsing: Carlsberg
News
This is probably a story about Carlsberg, which is probably the best beer in the world
Being the best is a marketing paradox. Why bother with claiming your product is the greatest when you can create a much more unique position? Carlsberg and TBWA have done just that with a new campaign that tempts beer drinkers with the possibility of the best.
News
Carlsberg’s beverage-based beauty regimen
Not content with simply drinking beer? Carlsberg’s latest initiative lets men rub it all over themselves.
News
Wolfdog! Friend test! Travel! Jash! Binge drinking! Sport! Pranks! Proposal! Exclamation marks!
Mr. Wolfdog is a shoo-in for marketer of the year; Carlsberg has a history of good stunts, but this is one of its best; Samsonite and Heinken take a trip around the world; some big ‘news’ for Google as Jash destroys all the videos; St Patrick’s Day through Google Glass; the story of Gatorade; while you were sleeping; an impressive proposal; up your Instagram game with Instasham; copywriting tips from the homeless; a motorbike with character; thumbs not guns; the hater app; and a couple of links for the OCDers here and here.
News
Cockles warmed and fancies tickled as Creative Challenge registrations fill up fast
Last week we had the pleasure of announcing the launch of the inaugural Creative Challenge, a new event being put on by Adshel, the Auckland Fringe and StopPress that aims to showcase the talents of Kiwi creatives and, at the same time, promote creative excellence in outdoor advertising. We also promised gratuitous publicity for the event, so here it is: registrations have been going very strongly so far, with DraftFCB first out of the gates. And there are also some generous new sponsors on board, with Carlsberg supplying the brown stuff, Stoneleigh providing the red and white stuff and Toto providing the delicious edible stuff.
News
Nike shoots, scores, gives all who watch a bad case of the tingles
This new TVC by Wieden + Kennedy Amsterdam for Nike’s ‘Write the Future’ campaign has only been around for a week or so, but it’s already closing in on nine million views on YouTube. And there’s a reason for that. And that reason is pure, unbridled awesomeness.