While most in this industry take their roles very seriously and firmly believe in the commercial value of creativity, there is also a self-awareness that allows them to poke fun at themselves from time to time, as evidenced by last year’s brilliant Axis campaign. And to celebrate Strategy magazine’s Agency of the Year Awards in Canada, it asked some of the finalists to show off their creativity—and, in doing so, many of them decided to take aim at the ridiculousness of their own realm.