NIB's Ben Rose on why he anticipates more people will be cracking jokes with Google and Amazon's voice-activated services in the near future.
Marketing, advertising & media intelligence
Ben Rose takes a look back at his time in Austin, shares his advice to future SXSW-goers and lists his top five learnings.
Ben Rose takes a look at the US fashion industry to see how influeners generate sales.
NIB's Ben Rose is currently in Austin for this year's edition of SXSW, and he has learnt a few tips for organisations looking to collaborate with the juggernauts of capitalism.
Industry happenings at MediaWorks, NBCUniveral, Pead PR, The Pond, Sovereign and IDC.
In an effort to attract a younger market to its range of life and health insurance products, increase the nation's happiness and save the company some money on claims, Sovereign has rebranded around the line 'Life. Take Charge'. But rather than just talk about itself and continue to drum home the classic insurance message of it will be there when you need it, it's aiming to create healthier Kiwis by equipping them with a range of practical tools.
Finding the right agency partners is essential to all clients and it can be the difference between adding millions to your bottom line. But Sovereign's Ben Rose believes most marketers employ a process that has become outdated, does not give the best result and costs both them and the parties involved significantly in time and money.
First up in our new section, Ben Rose, head of brand at Sovereign, professes his admiration for Z Energy.
Changes at Assignment Group, Sovereign, the MPA, Bauer, Shine, Sky, Icebreaker, More FM and PRINZ.
A few big switcheroos in Wellington, with Assignment Group, Saatchi & Saatchi and Clemenger BBDO ringing the changes, Naked lures one of its own back home, Rachel Broadmore swaps banks for booze, Ben Rose swaps bureaucracy for banks, the Orange Group ups its events arsenal, and Random House announces a new publicist.