Weta Workshop and Te Papa have joined forces to develop an immersive and interactive exhibition to be hosted at Auckland Zoo.
Marketing, advertising & media intelligence
Rainger & Rolfe has taken a few pages out of the Dr Seuss canon for a new campaign for Auckland Zoo.
Over the last few months, Auckland Zoo has been putting its colourful and varied range of tenants to work by having them feature in a series of YouTube videos designed to draw attention to the attraction in the Super City. Rainger & Rolfe, the agency behind the on-going digital campaign, has held the Auckland Zoo account since 2011 (the account was originally held by Rolfe Limited and then moved across after the merger with Rainger Connect).
Greenpeace got its hoax on last year with a fake website called Arctic Ready, which asked users to come up with their own Shell-related ads and aimed to draw attention to the company's desire to drill for oil in the region. The best one, 'You can't run your SUV on cute. Let's go', was put on a massive billboard and erected outside Shell's HQ in Houston. The organisation continues to fight against the proposed drilling and a 'press release' about Russian company Gazprom and Shell delivering a polar bear to Auckland Zoo that was sent to the media and published by stuff.co.nz seems to bear the mark of Greenpeace as well.
Now that same-sex marriage is legal in New Zealand, and the licenses have been signed, we round up the companies chasing that sweet pink money.
As the Auckland Zoo gets set to mark its 90th birthday this month, it's received an early birthday present in the form of a rebrand that was launched this week.